- In this answler we're going to learn how to get more views on YouTube from YouTube themselves. Pretty simple, right? So YouTube just released some of the secrets to the algorithm. And that's what I want to talk about here. Now, Harvard did this was through two sources of information, a fairly hefty blog they published on their YouTube creator blog website, and also through a video on the creator insider YouTube channel.
I would definitely say that the blog posts lean more towards the viewer's perspective while a video is definitely for the creators benefit and having gone through both the blog posts and the video in depth, I would say that these are the three principle learnings I've taken from them. And I highly recommend you stick around until the end, because that final point is by far the most important one, even if you wish it wasn't and we'll start off with something very simple. The key behind the success of many platforms, YouTube has been learning from its mistakes for the last 15 years and they kind of lay this out in a timeline on the blog post. As an example of one of the radical ways that YouTube has changed over time, it used to be the YouTube would just recommend more of the same content. If you enjoyed watching cooking videos, then your homepage will be plastered with nothing but cooking videos and how frustrating would that be? (knife chopping) Apparently quite a lot, because not many views came from home browse suggested, those types of areas. In truth in the early days, most views on YouTube came from search or from links outside of a platform, but today of course, that is very, very different. The view and experience comes from the viewer itself and personalized information. That's how YouTube was able to recommend the right content to the right viewer. Not necessarily for the creators benefit. Now, of course, this all sounds very, very complicated. Doesn't it? Almost as if YouTube relies on human psychology, how can any algorithm achieve this? Well, here's the thing. And I've been saying this now for, oh, I'd say, well over a year, at this point, if you treat YouTube like an algorithm, then YouTube is going to treat you the creator almost as a program, perhaps even a hacker, something intense on trying to break the system down and find vulnerabilities and let's face it, those two artificial systems are not going to work together, it is much more organic, more human in nature. YouTubers now collected trillions of pieces of information over its existence to the point now where it can reliably predict what I or you or they are going to watch more so than I, you or they think they know what they want to watch. YouTube themselves explain it like so: "If you like tennis videos and our assistant notices that others who like the same tennis videos also enjoy jazz videos, you may be recommended jazz videos, even if you've never watched a single one before." Now, I'm going to be honest with you and say, I find that a little far-fetched, but hey, I don't watch tennis and jazz together, but what I do watch together is tech and wrestling and they're probably tens of thousands, if not hundreds of thousands of more viewers who have similar interests, so when I watch a video about the iPhone 13 from MKBHD, then it suggests a wrestling video about summer slam 89 from Wrestling Bios. Maybe a similar viewer to me watching similar videos will get the same recommendations. Now that's how YouTube would like the system to work in a perfect world, but what they understand is that not every viewer wants to share all of their personalized information and watching habits with the platform and that is why they've built in controls to allow you to say to YouTube how much you want to share with them. If you limit your controls, it might mean that you get more of a vanilla viewing experience, but hey, at least it keeps you on the platform