Gone are the days when we use traditional marketing which was only display advertising to everyone who is concerned with that product or not. Now technology made it possible to reach our targeted customers at mass level which brings mass results. This all does, in Digital Marketing.
Digital marketing has great potential for Business growth as well as an emerging career for the passionate because businesses now collect data of targeted audience based on specific factors that are Age, Gender, Demographics, Hobbies and Education in parallel analyzing their burning problems and fill them with their relevant products which might have familiarized them using messages, display advertising, affiliate marketing and much more.
If you see digital marketing as a career of your choice then you need to master digital skills along with some authentic certifications in digital marketing. There are a lot of free digital marketing courses to learn and free certifications as well.
I am going to share a lot of digital marketing certification course and programs so that you can learn the skills need to become a digital marketer and the best digital marketing certificate programs to land a job in big digital business and firms.
First thing first. Google is the biggest search engine covering around 98% of search traffic in the world. If you don’t understand google products and its programs then you can never be a perfect digital marketer.\
1. Google Digital Garage
In 2015 Google launched a dedicated portal for educating everyone. Google digital garage trained over 700,000 people on topics covering
- Digital Marketing 32 Courses
- Data & Tech 62 Courses
- Career development 62 Courses
where not only google but also world’s leading universities and institutes provide their best courses for free.
2. Google SkillShop Courses
Google team has specifically designed courses about google digital products to teach everyone so that businesses can get benefits from it . You can learn about
Google Marketing Platform
Google My Business
Google Ad Manager
Waze Fundamentals E-Learning
Android Enterprise Academy
Applied Digital Skills
Grow with Google
Inclusive Marketing Fundamentals for Agencies
3. HubSpot Inbound Marketing Certification
The course is divided into seven sections that cover all you need to know about inbound marketing, including the basics, establishing buyer personas, and comprehending the buyer’s journey.
Everybody may take the course and pass the exam, and anyone interested in digital marketing should know about it.
Go to HubSpot Academy
4. Digital Marketing Certification Program by Market Motive
Advanced web analytics, advanced search engine optimization (SEO), advanced pay per click (PPC), and advanced social media are all covered in the curriculum. To pay for the programme, you can choose from several different membership plans.
Go to Market Motive
5. HubSpot Email Marketing Certification
You should be able to develop an email marketing strategy that works for humans and delivers you with the information you require by the end of the training. The course is made up of 9 lessons, 27 videos, and 9 quizzes, all of which lead to a presentable certificate at the end. Start taking this free course right now!
Go to HubSpot Academy
6. The Unbounce Landing Page Course
In this interactive training, Unbounce co-founder Oli Gardner will teach you all you need to know about landing pages. To assist you in creating your own landing pages, follow along with step-by-step instructional videos. Landing page basics, page architecture, call to action design, lead capture forms, landing page copywriting, and more are among the separate modules.
Go to Unbouonce
7. SEO Toolkit Course by SEMrush
The SEMrush SEO Toolkit Course will teach you how to use the SEMrush suite of digital marketing tools to their full potential. After you’ve finished the course, you’ll be ready to take the SEMrush Certification Exam for SEOs and hopefully pass it. This certification covers all components of the SEMrush Toolkit course, including research, campaign creation, and success measurement.