I’m a beginner in websites business. I want to know what and how many types are Seo are for good rankings?
Basically there are 3 to 5 types of seo you need to consider when doing for website rankings on Google, bing or other search engines, detailed below:
White Hat SEO
Ethical and organic SEO which means we don’t follow any shortcut methods to rank our pages in Search
Engine Result Pages(SERPs).
It gives you long-lasting growth in search engine rankings, though it is a slow process. We have more
chances of maintaining a higher position in SERPs if we achieve the ranking using the White HAT SEO method.
Black Hat SEO
Black Hat SEO is considered unethical SEO, which opposes and breaks the guidelines of the White Hat SEO.
It focuses on Search engines to rank higher rather than human beings. Though Black Hat SEO provides
quick and unpredictable results, it ends up in short-lasting growth in rankings.
Grey Hat SEO
It is a mixture of both White and Black Hat SEO or transitioning between the two.
It is a practice of using the technically legal method, but could one day become Black Hat. It is riskier than
White Hat and less risky than Black Hat.
On-Page SEO is the practice of optimizing individual webpages to rank higher and earn more relevant
traffic in search engines.
On-Page refers to both the content and HTML source code that can be optimized.
Off-Page SEO refers to techniques that can be used to improve the position of a website in the search
engine results pages (SERPs). It is used to improve the traffic of a website.
Off-Page is usually associated with website promotion and link building.
Making a website faster, easier to crawl, and understandable for search engines are the pillars of technical
Technical SEO is part of On-Page SEO, which focuses on improving elements on your website to get higher
Your visual content must be optimized for your customers and search engines such as compressing your images, creating unique images, writing SEO friendly ‘alt text’, adding images to sitemap etc.